If you’ve ever touched down in Bangkok or cruised through Thailand’s bustling streets, you’ve probably noticed something striking—taxis here aren’t just yellow like in New York or black like in London. Thai taxis come in a vibrant palette of colours, like a moving rainbow on wheels. But there’s more to this taxi technicolour dreamcoat than meets the eye. Each colour actually tells a story about who owns the car and how it operates.

Software developer leads the way as thai companies embrace the internet of things